Google Search Ranking Factors 2012 ( infographic )

Infographic Google Ranking Factors

Infographic Google Ranking Factors

There is a lot of discussion around about Google’s search ranking factors. Sometimes these factors are described as a list. They try to rank the factors by importance. In my eyes this doesn’t make sense. The Google algorithm gets more and more complicated. The main question is not: which signals are ranking-factors. But it is: how are they connected and related.What are “main factors” that are build by addition of a lot of single signals?

I tried to visualize the main Google search ranking factors. Here is my “vision” – I mean infographic ;-)

Infographic of the "Google Search Ranking Factors 2012"

Infographic of the “Google Search Ranking Factors 2012″

In my eyes there are only 7 basic factors. All of them are a compilation of “second level” factors and / or build by addition of many single signals.

  • Backlinks
  • Content
  • Authority
  • Trust
  • Reviews
  • Retweets
  • Facebook Shares
  • in some cases: Reviews

I think the main concept of Google+ is – up to now – the verification of social-users. This is important to get an idea of the power of other social signals. In my eyes Google+ has no effect for Google’s search results.

What do you think?

Feel free to share if you like. Please click on the image for a larger printable version.

[german version of this]

New infographic: What means Creative Commons?

See also

Category: SEO-stuff | Author: Martin Mißfeldt   81 Kommentare

81 Comments zu "Google Search Ranking Factors 2012 ( infographic )"

  1. Deep

    Hi Martin,
    I recently realized that its very easy to study from infographics than by reading text.
    Thank you for this awesome post.


    • Missfeldt

      Thanks for your comment. Nice to get some feedback :-)

  2. Ralf Skirr

    This is one of the best infographics I’ve seen in some time, and probably the best current visual overview of ranking factors – great work!

    Too often infographics are more fancy than useful, but this one does indeed make the info easier ‘to get’ than text ever could.

    I would have plussed you, if you had a +1 button. It help’s with rankings, too. :)

    • Missfeldt

      Thanks, Ralf, for your feedback :-)
      I have redesigned my wordpress-theme and included a +1 Button :-)

  3. Raymond

    Nice job Martin. You have great artistic talent. You made a boring topic exciting.

  4. Lotus

    Great Post and it is informative. Do you think link exchange is still useful nowadays.

    • Missfeldt

      Thanx again. I have never exchanged links – too much work and stress. I like to great sites – and other sites link back. But when I see that a site has changed and is not as nice as before I want to be free to delete the link without discussion.

      But of course for many people link exchange is a way to get links.

  5. David Eichholtzer

    What a challenge to place the ranking factors on a picture!
    This seems very complete. The SEO is more than ever a Swiss Army knife :-)
    Very nice work,



  6. Maximilien

    This is a great work dude! I shared this great infographic because you really deserve it :) I agree w/ you for almost everything but I never thought that to have an Adsense account & GWT would be a part of the Trust Rank for Google. Thanks again!

  7. Nicolas

    Thanks a lot for this very relevant infogragic!

  8. Virak

    Thank for sharing this SEO Tips for 2012 and beyond. Great Contents leads now including other factors you list hear.

  9. Steven

    Hi, just wanted to say I really like your info graphic and it got sent round our office. I think a lot of people will share this. Thanks for taking your time to create this post. Steven

  10. Andy From Keep It Personal LTD

    Excellent graphic the best I have seen to explain ranking factors, i have right clicked the image and saved as my new desktop image so I always have it to look at and remind myself of what we need to do!

    I have retweeted your post!

  11. Debajyoti Banerjee

    Just superb infographic. Very clean and well presented. Obviously what exactly we need – straight-forward, specific and useful. Thank you Martin

  12. Arnold Margolf

    Excellent content guys ! Thanks for sharing !

  13. SunJoo


    Thanks for the intuitive SEO tips empowered by the piece of deep impact art. My brain got relaxed and yet got the full picture of SEO ecosystem.

  14. Don from Workers Comp

    This is great! the entire spectrum of SEO is in that infograph.

  15. datadiary

    Its an outstanding

  16. Slimhuren

    Thanks! Great start for our discussion about what’s our next step.

  17. google

    I have read some just right stuff here. Certainly worth bookmarking for revisiting. I wonder how much effort you place to make any such fantastic informative site.

  18. Dalim

    …just nice! Thank your for keeping track of all these coherences…

  19. Stjepan T

    Excellent content guys. Thank you from Stjepan T from Croatia/Zagreb

  20. Lifted Websites

    Great visual on the factors. I haven’t seen social help rankings as much yet other then links from social sites vs tweet/shares ect.. But that could change in the next 5-10 years so it always to take a diversified approach in case things change.

  21. Raj Srivastav

    Very informative post. Building links are very important of SEO. Incoming links for a website is more popularity according to Search engines like Google. Many Beginners fail to realize this tactic. This can be a reason the quality of the website to go down with search engines.

  22. David Do

    Thank Mr. Martin for a clearly explained infographic for Google rank factors. I have learnt something good from you. Good job!

  23. Mathias Philippe

    Nice infographic, very clear. I agree with all + I think that +1s are quite similar to Facebook’s Likes in term of weight. The best being shares on both networks.

  24. Vera

    Very good infographic. It helps to visualize all the connections.

  25. SEO Company

    nice way to get rank, i will work on trust

  26. Brian Cash

    A great way to visualize, thanks.

  27. Avi

    Thanks for the great infographic Martin. Helps reduce the complexity of search ranking.

  28. hansomsoft

    wow really awesome knowledge regards to google ranking

  29. Raj Srivastav

    Very Informative. Inforgraphics are efficient to reach users as qaulity posty

  30. Shewy

    Great inlook to Google Ranking..They have made it complicated to understand but you have cleared it well for me. Thank you :)

  31. Jason Diller

    this is prob the best thing ive ever seen on the internet. great job explaining it all.


  32. Schnappi

    Fantastic visual approach!

    I needed to share this information; Thank you!

  33. South carolina

    I’ve been studying infographics lately, but I haven’t seen any this clear and in-depth. Good job

  34. Janell

    Thank you for some other fantastic article. Where else could anybody get that type of
    information in such a perfect means of writing?
    I’ve a presentation next week, and I am at the search for such information.

  35. Aol Support

    Very easy to undestand google ranking factor by this article. Thanks boss to hare.

  36. Monica Legatt

    As others have mentioned, seeing these concepts visually is very helpful. As a very small business who is constantly trying to work on SEO, any info. on trying to understand and work with google’s algorithm is realy useful and valuable to me. Thanks!

  37. Monica Legatt

    Thank you: this is very interesting to see visually as an intertwined web of components which makes sense. SEO is a constant effort of mine like many small businesses and every bit of advice and info. is helpful.

  38. John

    Too much helpful. As a SEM i was gone in exhaust by regular changes in my keywords ranking. But now i have new startegy to work for my projects.

    Thanks Martin…

  39. Kayzad Jafari

    Your infographic was really helpful. I am running a website about e-commerce in Farsi. Do I have your permission to use this infographic in my next post about SEO?

  40. social media store

    Nice article and very informative but i have a question that Do you think link exchange is still useful nowadays.?

  41. Yasil

    When I try to search for Google ranking factors, I get your information on first page of Google.

    I have gone through some of the other blogs too, but i have clearly understand abotu the ranking factors from your image. That picture has explained me clearly.

    Thanks for the good work.

  42. Pearlene

    Hello, Neat post. There’s an issue together with your site in web explorer, may test this? IE nonetheless is the marketplace leader and a huge component of other folks will leave out your magnificent writing due to this problem.

  43. Oliver

    A nice info graphic with a lot of information on it.

  44. Yvonne

    Thanks for this infographic.
    This makes things a lot clearer.
    I still have a lot of work to do to improve my google search ranking but I now have a better understanding of what I need to work on.
    Much appreciated.

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Martin Mißfeldt

Author: Martin Missfeldt, Berlin based german artist, about creative seo, seo for images and youTube video-optimization. This is the english version of More

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