tagSeoBlog.com

Googles RankBrain

Yesterday Danny Sullivan postet a really nice artice about Googles RankBrain – a new self-lerning algorithm that helps Google to understand the users search-intention. It based on a Bloomberg story where Google Senior Research Scientist Greg Corrado told about RankBrain. There seems to be a focus on new search-phrase – but when I read it it reminds me on the phantom update. In May 2015 Google launches an algorithm-update that causes some trouble in the serps.  Read on »

Phantom Update explanation

Usually I only write my articles in German because my English is bad. But anyway – this is not a piece of literature but a small piece of the seo-puzzle „Google Phantom Update (2)“. In short: From my point of view the mysterious Phantom-Update is an „user intention update„. That means: no decreasing site has failed. All these sites are as well as before. They might be better than the first results, but …  Google has changed that part of the algorithm that decides about the user intention. It’s not an update of the site-specif ranking factors – it’s about the quality of the Search engine result page itself. Read on »

George Ferris Doodle (Valentin’s Day)

Google honors the inventor of the „ferris wheel“: George Ferris. He was born on Febr. 14th 1859 in Illinois, USA. Fortunatelly it’s Valentine’s Day today. So Google combines both, Ferris Birthday and Valentine’s Day – and the result is an interactive parship-slot-machine. If the user clicks the stop button two anaimals (human types) stops and a picture or short comics strips shows how their partnership would be. Really funny concept :-) Read on »

History of SEO

Ok, the following infographic ist not what you might expect from it. It’s not a complex picture full of dates and milestones. It is very reduced :-) The question is: what is the next step of search engine optimization. I suspect seo will die. Not because the people who work in seo will be without work. But the methods they work on changes. Please notice in the following graphic the color of the hats :-) Read on »

3 methods of SEO

There are many misconceptions when we talk about search engine optimization (SEO). This is because every Seo has his own point of view on what SEO is. Many people suggest that SEO must be something evil, because it manipulate the objective Google search results. But also within the Seoshpäre some heated debates are the result of different approaches, what methods and concepts are applied by Seo. Therefore, I tried to break down the question to three fundamental ways of optimizing for Google and Co. – and I turned it into an infographic :-) Read on »

New: Google dating

Google is expert in search. But usually they concentrate on „abstract“ and „unemotinal“ searches. Yesterday Google changes this concept – love and search, search for love. As you can read in the official Google-Blog they now want to help people find their „love for the life“. Here is what Google announced: „Google offers many services. We want to make life easier to you. But usually we our service is abstract and objective. Now we decided to be more emotional. Is there anything more important than love? Many people have not yet found a partner for life. We want to help in this case. Searching is what we can.“ Read on »

Infographic Google Ranking Factors

There is a lot of discussion around about Google’s search ranking factors. Sometimes these factors are described as a list. They try to rank the factors by importance. In my eyes this doesn’t make sense. The Google algorithm gets more and more complicated. The main question is not: which signals are ranking-factors. But it is: how are they connected and related.What are „main factors“ that are build by addition of a lot of single signals? Read on »

Twitter spam-girl

Twitter spam sucks. Unbelievable how clumbsy it is. When I open twitter in the morning I feel happy about 30 new follower. Not only today but nearly everyday. And I wonder why most times nice looking girls follow me… No, of course I do not wonder anymore. Every day a legion of good looking girls with nice private avatar-pictures waits for me in the follower list. And they look at me and say: „Follow me, baby!“ Each one seems to be unique and single. But if you look on their profiles it’s allways the same: the have about 20-50 followers, and they follow about 500 – 800 other people. And: until now they haven’t said anything… Read on »

Being a SEO pig

Maybe someone read yesterday this twitter message by Matt Cutts: „@sascha_p Would you mind if someone on the webspam team reached out to talk more about this? Okay to DM me your email address?“ But most of non german speaking Seos would not understand what this is about. I could tell you :-) … One week ago a german techBlogger (Sascha P) said, he had „explosive secret informations about a conspirative german blogger-network, focused on subliminal advertising. It will start a tsunami in the german blogosphere…„. Of course many people are curious about that story by the self-appointed „german Julian Assange„. Read on »

Matt Cutts drawing

Google rules the news. Eric Schmidt steps down and Larry Page took the future in his hands, then the pageRank update was rolled out, and now this: Google announced a new round in the fight agains webspam. As Matt Cutts says in the offical Googleblog they have relaunched the „classifier“. With caffeine behind the scenes could Google offer more and fresher pages than ever. But of course there will be a lot of spam that use new opportunities to infiltrate the serps. Therefore Google launches a new „anti-spam-algo„. Read on »