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Using tinEye to understand Google’s image search

Using tinEye example

Using tinEye example

The following article is extremly important for optimizing images for Google’s image-search. I would say it is a point on an „i“. Usually images are optimized onpage (for this see: „Image Seo basics: optimizing images for Google-imageSearch„). But on some keywords you can implement all optimization tipps – the images won’t rank on the first pages. Why? This article gives an answer. Notice: all of the following pictures are shown if you search with the „safeSearch filter: moderate“. Surprizing…

Each day I surf in the google image search – since years. And after a while I recognize some images that I have seen before. But on other keywords. Here some examples. Hopefully you can see it nearly on the some positions as I do (located in Berlin, Germany).

Searching for „optical illusion“ you find a picture of a girls with big … you know what I mean. (Btw. if you  believe in Googles safeSearch filter I would recommend not to search for „male optical illusion“ ;-). Here’s the screen for „optical illusion“ page 3:

Screen "optical illusion" page 3

Screen "optical illusion" page 3

Now lets search something completely different, for example „toronto tower„. Oups what’s this:

Screen "toronto tower"

Screen "toronto tower"

In Germany we have also big towers – the highest in Frankfurt. Seraching for „frankfurt tower“ shows this:

Screen "frankfurt tower"

Screen "frankfurt tower"

Perhaps you read someting about „tette„. I have never heard before, but by checking it out I suggust what it means:

Screen "tette"

Screen "tette"

There are a lot of keywords that shows the picture on top positions. But not only in the international Google image-search.

Same thing, if you search in other laguages in locel google image-searches. For example „fernsehturm“ in Germany:

Screen "fernsehturm" in german image-search

Screen "fernsehturm" in german image-search

As you can see the picture is an „eyeCatcher“. I suggest they it gets some relevant traffic even if the guys search for something completely different. There are hundreds of comparable images around the Google image search. This example shows that „image-copies“ have a deep ranking-influence. If there would be only one version of this picture it wouldn’t rank that high.

Images-copies are a ranking factor

Obviously copies are ranking factor: the more copies the better (might be in Google’s eyes) the image the better the ranking. Of course Google is able to identify „similar images“ – they use it as an image-search option. But when I tried Google’s „similar images„, it shows only three results:

Screen "Similar images" of the example-image

Screen "Similar images" of the example-image

I don’t know why Google doesn’t show the other sources. May be it is the same as with the „link-command“ that also lists only a small number of results. [Update] As Schnurpsel mentioned in the comments you can use „More Sizes“ to find a bigger number of copies – perhaps all that google have indexed. This looks like this:

Screen: more sizes

Screen: more sizes

Unfortunatly I don’t find a way to switch back to the old image-search layout. Becuase of this it is a lot of work to identify the urls. You have to roll over each picture.

TinEye „reverse image search“

tinEye robot

tinEye robot

Because of this I used „tinEye“ to find out copies. TinEye is a „reverse image search„. An absolut great tool that I used every day. I have installed the browser extension, and with a right-mouse-click I could search for copies of all images that I could see. Amazing technique and a large database – actually more than 1,8 billion images indexed. Here is the link to tinEye-results of  the example-image that I used for this article. Here the example screen:

tinEye example screen

tinEye example screen

Conclusion

To understand the ranking of the Google’s image search it is important to know that not only onpage ranking signals are used. One of the „offtopic“ signals is the number of copies that exists around the world.

So if you provide your own images you have to find out how to use this for the ranking of your pictures. And if you analyse your competitor images also find out how many copies of these images exists.

Good luck!

Category: Google imageSearch,Optimizing images | Author: Martin Missfeldt   6 Kommentare

6 Comments zu "Using tinEye to understand Google’s image search"

  1. Schnurpsel

    Use Google’s „More sizes“-Option and you will see about 260 results. :-)

  2. Elias

    Very interesting. Flooding the index with modified copies of an image will optimize the ranking, has some spamy aspects, but it is a logically result to determine the importance of an image. I didnt know that google goes such deep and reads the binary code to find copies – respect! Thanks for that and greetings up to Prenlzberg from Berlin New Cologne :)

  3. Missfeldt

    @Schnurpsel: wow, true. Thanks. I will inculde this in the article…

  4. موقع مسيحي دوت كوم

    Wow this is nice but I liked the images lol =))

Martin Mißfeldt

Author: Martin Missfeldt, Berlin based german artist, about creative image optimization and youTube video-optimization. This is the english version of tagSeoBlog.de. More

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